From the photos on the website, looks like it’s going well. The Mid-Season Call-Up, that is.
It’s an effort by Missouri Tourism to attract baseball fans to the state during Major League Baseball’s All-Star Summer in St. Louis.
Eleven minor league parks around the Midwest were selected to help identify and recruit the best of the best fans to “call up” to the big leagues in mid-July.
The budget for the campaign was admittedly small, but that didn’t stop the event from swinging for the fences. (Too obvious?) If you need proof, check out the “Call-Up Prospects” section of www.MidSeasonCallUp.com.
A video piece was produced to run on stadium jumbotrons. Hats, t-shirts, giant, inflatable baseballs, posters and radio commercials rounded out the event. And, so far, so good. Thanks to the fans.
