The Missouri Department of Tourism owns the current issue of Midwest Living with a four-page ad that sprawls across the front and back cover with both inside covers.
But that wasn’t enough. We also wanted to own Summer.
That’s why we created a playful and useful piece that showcases twenty handy-dandy calendar square-sized ideas that a reader can peel from the back cover and slap directly onto their home calendar.
Among other playful thoughts, the reader is invited to “Re-enact a re-enactment.”
Each sticker is it’s own individually art-directed mini poster. The close to home and far from ordinary vacation ideas can also be found and shared online at VisitMO.com/ideas.
Five, count ‘em five, Regional Addy Awards will be added to the rapidly growing trophy case at Hoffman | Lewis. The “Wake The Heck Up” campaign for McDonald’s drinks accounted for all five silvers, including one for the entire body of work.
These winners will go on to compete with the best advertising in the country at the National Addy competition. Stay tuned.