New VisitMO.com Launch Version 2.0
VisitMO.com has launched again. This time, for good. The site has been designed with the user in mind and delivers on the web site mission, to connect consumers with the travel industry in the most engaging fashion, providing the most relevant information as quickly as possible.
To further this objective, several more features are slated for implementation later this year, including:
User generated content including comments, photos and videos
RSS feeds
Local / expert recommendations
Greater depth of content with articles, stories and events
Check it out at VisitMO.com
Leah Chandler joined us in August as the new Account Director on the Missouri Tourism account. Leah moved to St. Louis from Indianapolis and brings with her extensive experience in the tourism field. Leah worked on the Indiana Tourism Account for 5 years prior to joining Hoffman Lewis.
Mark Bateman joined us in July as our Interactive Art Director. He was a Senior Interactive Designer at Rodgers Townsend before joining H|L and has over ten years experience in interactive design.
Coffee with cream? Diet Dr. Pepper? Soy Chai Latte? What’s your morning drink of choice? This year, we set out to find out everything we could about what St. Louisans drink in the morning.
Following several focus groups and an in-depth look into market data, we discovered that although St. Louisans love McDonald’s delicious food (especially for breakfast), they don’t often think of McDonald’s for beverage-only visits. This wasn’t too surprising considering convenience stores (the #1 morning drink stop in the market) greatly outnumber fast food restaurants in St. Louis. So naturally, our 2008 strategy for McDonald’s St. Louis and Metro East included establishing McDonald’s as a beverage destination.
With this in mind, we created WakeTheHeckUp.com, a flash-based microsite developed to build on our traditional TV, radio and outdoor advertising concepts. Press releases were sent out from the “National Research Center for People in Need of Pick-Me-Up Drinks” urging customers to visit the site for their free diagnosis. Following a quick Scantron questionnaire, the Drink-erator 3000 helps customers find their ultimate pick-me-up drink, culminating in a printable coupon good for their favorite beverage at McDonald’s. Tens of thousands of customers have visited the site and downloaded coupons, including visitors logging in from a dozen foreign countries. Visit WakeTheHeckUp.com to quench your thirst.
